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Questions we get asked about sending sales back to the ad that started them. Each thread is one question, answered plainly.
- 1TroubleshootingPosted by the DataCops team
Why does my Facebook offline conversions CSV lose rows? (the 7-day limit, with the maths)
If you upload a CSV to Meta and fewer conversions show up than rows in the file, there's a good chance it's not a bug. It's a rule.
1 commentShare - 1QuestionPosted by the DataCops team
Do I need to store the GCLID for Google Ads offline conversions? What if the form is embedded?
Short answer: for a manual upload, yes. The GCLID has to travel with the lead, from the click all the way to the CRM, and it has to still be there when the deal closes.
3 commentsShare - 1TroubleshootingPosted by the DataCops team
Facebook Event Match Quality low for CRM events: what decides it and how to raise it
Event Match Quality is that 0 to 10 score in Events Manager next to your server events. Most people see a low number, shrug, and move on.
1 commentShare - 1TroubleshootingPosted by the DataCops team
Google Ads offline conversions not showing up after upload: what to check
You upload the file. Google says "success". You refresh the conversions column. Zero.
1 commentShare - 1DiscussionPosted by the DataCops team
Zapier offline conversions to Google Ads or Meta: what usually breaks, and when it's the right tool
Zapier is the first tool most people reach for, and it can absolutely work. The interesting question isn't "Zapier: good or bad?". It's "for which situation is it the right pipe, and what...
1 commentShare - 1GuidePosted by the DataCops team
Fake leads in your CRM: do they get sent to Facebook as conversions?
Half your leads are fake, and you're sending conversions back to Meta. Does the fake half go too?
1 commentShare - 1DiscussionPosted by the DataCops team
Neutral event names for Facebook conversions: do they change how you optimise? (what we know and don't)
Here's a genuine question, because I don't think anyone has the full answer, and I'd rather lay out what I know than pretend.
1 commentShare - 1GuidePosted by the DataCops team
Meta ad account restricted for health and wellness: what it means and what to do first
You open Ads Manager and something is off. Conversions have flatlined. Events are marked as restricted. Cost per lead is climbing, and nobody changed a thing.
1 commentShare - 1QuestionPosted by the DataCops team
Is health a special ad category on Meta? (No, and that's exactly why it's confusing)
Meta's special ad categories are credit, employment, housing, and social issues, elections and politics. For those, you tick a box and accept limits on targeting. It's a visible system: y...
1 commentShare - 1GuidePosted by the DataCops team
Facebook pixel sending health data: how page URLs and event names give it away
A browser pixel passes along whatever it finds on the page. You can't tell it "send the booking, but leave out what the booking is for". It sends what it sees, faithfully, every time. So...
1 commentShare - 1TroubleshootingPosted by the DataCops team
How to check what your Facebook pixel is actually sending (a 10-minute Test Events walkthrough)
Most people have never looked at what their pixel sends. It's a ten-minute job and it's often a shock. So here's the walkthrough, plus what to do with what you find, because the finding i...
1 commentShare - 1GuidePosted by the DataCops team
Meta Conversions API for clinics: how to send bookings without sending the treatment
Moving to the Conversions API is the standard advice for clinics with tracking trouble. It's good advice. It's also incomplete, so let me finish it, because the missing half is where clin...
1 commentShare
