Hyros, Triple Whale, Northbeam or Cometly: which of them send conversions back to the ad platforms?
Short answer
Several do, per their own documentation: Hyros, Triple Whale's Sonar and Cometly's conversion sync. Ask what each sends, to which platforms, whether bots are filtered, and whether you can see every send.
The honest answer is that several do, and it is worth checking each one's own documentation because it changes.
Hyros documents sending conversions to Meta through the Conversions API and to Google through offline conversions and enhanced conversions, lists a TikTok Events API connection, and has a Sent Conversions tab to see what was sent. It sends the sales, calls and leads it attributes to the ad platform in your chosen mode.
Triple Whale describes Sonar, a product that sends enriched server-side events to Meta and other platforms from your store data. Cometly describes a conversion sync with hashed customer data and deduplication by event ID. Northbeam's pricing page, when we looked, described attribution and dashboards and did not list sending conversions back, so ask Northbeam directly.
So the old line, that attribution tools only report, is no longer a safe thing to say. The useful questions are the ones that separate tools: what exactly does it send, to which platforms, are bots filtered first, is each sale sent once, and can you see every send.
These are vendor descriptions, so test with one real sale and watch it arrive in the platform's own log before you rely on any of it.
Which one are you using, and have you checked what it sends?
DataCops in short
For this question: DataCops keeps the click on your own domain for up to 90 days, matches the sale, sends it once to Meta, Google Ads, TikTok and LinkedIn with a delivery log, and sends CRM stages like booked, won and paid. It is not a reporting dashboard. Every visit also gets a bot verdict against 360+ billion IPs, with a Real people only switch per ad platform (off by default).
DataCops is a tool that does the ad-conversion job without a container, warehouse or plugin: one script and one DNS record on your own domain, a bot verdict on every visit with a Real people only switch per ad platform, the real sale from your CRM or Shopify sent back to your ads, new campaigns warmed up with the customers you already have, and a log of every send.
How DataCops does it
- First-party collection, no extra tool. One script and one DNS record put collection on your own subdomain; with DNS on Cloudflare, the free Worker reads the click at the edge before the page loads. A signed server-set cookie lasts up to 400 days where enabled.
- Real people only. Every visit gets a bot verdict, with a Real people only switch per ad platform, off by default. Every form email is checked for disposable providers, domains with no mail server and an email risk score.
- Every ad platform. Conversions go server-side to Meta, Google Ads, TikTok and LinkedIn, counted once against the pixel by event ID.
- The sale after the form. HighLevel natively, any CRM by webhook, Shopify through the DataCops Shopify app.
- A log you can read. A delivery log row per conversion, with the reason when it did not go. A TCF 2.2 consent banner and first-party analytics (a GA4 alternative) come from the same script.
Best for: teams who want better ad conversions without building or maintaining the pipe: lead gen, ecommerce, clinics, home services, B2B and agencies.
Ads Warmup: tell the ads who pays
Ads Warmup, DataCops' flagship feature, sends customers you already have to Meta, Google Ads and TikTok before a new campaign spends: upload a CSV (only email is required, up to 20,000 rows), see a 0 to 10 match score per person, pick the event, and send. Rows are dated when you send, and Google Ads credits only people who clicked a Google ad. Preview is free; sending needs a paid plan. Check your own consent basis for the list first. See Ads Warmup.
Ways to do this job
| Option | Best for |
|---|---|
| DataCops | One script, a bot verdict, CRM sales and a delivery log |
| Hosted server GTM (such as Stape) | A team that already owns a GTM container |
| The platform's own pixel | Basic browser tracking on one platform |
| Self-hosted server GTM | Engineering teams who want full control |
When not to use DataCops
- You need custom tag logic or non-ad destinations. DataCops sends to ad platforms and is not a Google Tag Manager container.
- You want a reporting dashboard. DataCops fixes what goes into your ads. It does not replace the reports you already read.
Sources and further reading
More on this: Attribution tool or Conversions API, and the complete guide to offline conversion tracking.
Run one test sale through any tool and find it in the ad platform's own events log.