Offline Conversion Tracking

CRM SalesStore OrdersCSV Uploads

Offline conversion tracking sends the sales that close later, in your CRM, by phone or in store, back to Meta, Google Ads and TikTok. Each sale is matched to the ad click that started it, so your ads learn from real buyers, not just form fills.

Setup in 5 minutes
No credit card

Trusted by agencies and brands running paid media

AffilinoBigfishClever DigitalKeetraxLegendListingLogicNumeroStormZealdBurst Digital
The problem

Your best sales never reach your ads

The ad platform sees the form fill. It never sees the deal that closed two weeks later.

Sales happen off the site

Deals close in your CRM, on the phone or in store, where no pixel can see them.

The click is long gone

By the time the sale closes, nothing connects it back to the ad that started it.

Ads optimize on the wrong goal

Platforms learn from cheap form fills instead of the people who actually paid.

How offline conversions reach your ads

DataCops keeps the ad click first-party, so the sale can find it again later.

  1. Step 01

    A visitor clicks your ad and DataCops stores the click on your own domain

  2. Step 02

    The sale closes later in your CRM, your store or a spreadsheet

  3. Step 03

    DataCops matches the sale by email or phone and reattaches the original click

  4. Step 04

    One clean conversion goes server-side to every platform you connected

Have a list of past customers? Upload it as a CSV with Ads Warmup.

Andrew Forsyth

“15 minutes to get server-side tracking live. After 3 days failing with another app and a DIY server-side Google Tag Manager, that alone sold me. Then support jumped on a Google Meet with me on a Sunday afternoon to finish the job. Nothing else comes close.”

Andrew Forsyth
Chief Executive Officer, Zeald
Delivery log
every event, every platform, with a reason
Live
Purchase to Meta
fbclid + hashed email
Delivered
Purchase to Google Ads
gclid
Delivered
Lead to TikTok
ttclid + phone
Delivered
Lead to Meta
bot session
Skipped
Purchase to Meta
waiting for consent
Held
Delivery log

Every offline conversion, accounted for

Each sale shows up per platform, so you can see what went where.

  1. 1
    Sent, skipped or failed
    Every row has a status per platform and the reason.
  2. 2
    Matched to the click
    See whether the sale carried a click ID, a hashed email or a phone.
  3. 3
    No double counting
    A resend with the same ID is not counted again.
  4. 4
    Honest about Google
    Google Ads row-level rejections inside an accepted upload are not read back yet.

Offline sales, sent the right way

Every offline conversion runs through the same checks as an on-site one, so what you send is real.

Start Free
  • HubSpot connected directly: the conversion sends when a lead reaches your chosen stage
  • Shopify orders through the DataCops Shopify app
  • Any other CRM by webhook, plus Zapier or the conversions API
  • CSV upload through Ads Warmup: pick the event and platforms, then send
  • A resend with the same ID is not counted twice
  • Logged per platform as sent, skipped or failed, with the reason

Where offline sales come from and go

Meta, Google Ads, TikTok and LinkedIn are live. Stripe and Paddle sales are not sent yet.

Meta
Google Ads
TikTok
HubSpot
Shopify
Zapier
webhook Webhook
upload_file CSV upload
X
Reddit
Pinterest
Microsoft Ads
LinkedIn

DataCops vs manual offline conversion uploads

What you get out of the box, compared honestly.

DataCops
Manual CSV to each platform
Custom in-house scripts
One send reaches Meta, Google Ads and TikTok
Only if you build it
Original ad click kept first-party
Only if you build it
HubSpot stage triggers the conversion
Only if you build it
Bots and fake leads filtered
Only if you build it
Same ID not counted twice
Only if you build it
Native Salesforce integration
Webhook only
Only if you build it

Set up offline conversion tracking

Three steps to your first offline conversion.

  1. 01 5 min

    Create your DataCops account

    Sign up and add the first-party script to your site so ad clicks are kept.

  2. 02 3 min

    Connect your ad platforms

    Link Meta, Google Ads and TikTok.

  3. 03 5 min

    Connect your sales source

    HubSpot, the Shopify app, a webhook, Zapier or a CSV.

FAQ

Offline conversion tracking sends sales that happen away from your website, like a deal closed in your CRM, a phone booking or an in-store order, back to your ad platforms. The platform can then tie the sale to the ad click that started it and learn from real buyers.

Let your ads learn from real sales

Send CRM, store and CSV sales back to the ad click. Logged per row.

Setup in 5 minutes. No credit card.

Live traffic quality

Updated just now

Visits · last 24h

487
Real users
35873.5%
Bots · auto-filtered
12926.5%

Without filtering, 26.5% of your reported traffic is bot noise inflating dashboards and draining ad spend.

Don't trust your analytics!

Make confident, data-driven decisions withactionable ad spend insights.

Setup in 2 minutes
No credit card