Does Shopify have a built-in Conversions API?

Yes, for Meta. Shopify's Facebook and Instagram app sends events through the Conversions API when you set data sharing to Maximum. It covers Meta only. DataCops sends the same paid order to Meta, Google Ads, TikTok and LinkedIn from one install, with a per-platform switch to keep bot traffic out.

Why does Meta show fewer purchases than Shopify?

Usually because the purchase was reported by a browser pixel that never fired: an ad blocker stopped it, the shopper paid with an express checkout, or the browser closed before the thank-you page loaded. DataCops sends every paid order from Shopify's own order webhook, so a purchase does not depend on the browser. Meta can still attribute fewer sales than Shopify records, because it only counts sales it can match to an ad.

Are Shop Pay and Apple Pay orders tracked?

Yes. The paid order comes from Shopify's order webhook, which fires for every paid order however the shopper checked out, including Shop Pay, Apple Pay and other express checkouts.

Will my purchases be counted twice?

No. When both the DataCops Web Pixel and the order webhook report the same purchase, they carry the same order ID, and DataCops sends that order to each platform once.

What is the difference between a Shopify custom pixel and server-side tracking?

A custom pixel runs in a sandbox inside the shopper's browser, so it can still be blocked or miss the last step. Server-side tracking sends the event from a server. DataCops uses both: its Web Pixel reports shopping steps like add to cart and checkout, and the paid order comes from Shopify's server.

Does Shopify tracking work without an app?

You can paste a Meta or Google tag into a custom pixel without an app, but it still runs in the browser and misses blocked shoppers. Sending paid orders from the server needs an app that receives Shopify's order webhook, which is what the DataCops Shopify app does.

Are refunds sent back to Meta and TikTok?

No. DataCops records the refund against the order in its own reports, but a refunded order stays counted on Meta and TikTok.

Does DataCops send Shopify orders to Microsoft Ads?

Not yet. Shopify orders go to Meta, Google Ads, TikTok and LinkedIn. Microsoft Ads is not supported.

Shopify CAPI for Every Paid Order

Paid Orders Server-SideExpress Checkouts IncludedMeta, Google, TikTok, LinkedInKlaviyo Flow Recovery

Shopify CAPI sends your paid orders to Meta from a server, not the shopper's browser. The DataCops Shopify app sends every paid order as a Purchase to Meta, Google Ads, TikTok and LinkedIn, including Shop Pay and Apple Pay checkouts, so ad blockers stop costing you sales in your reports.

Read the Shopify setup Product Tour

Setup in 5 minutes

No credit card

Every conversion, online and offline, checked before your ads learn from it

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Trusted by agencies and brands running paid media

Definition

What is Shopify CAPI?

Shopify CAPI is Shopify tracking that sends store events, above all the paid order, to Meta through the Conversions API from a server instead of from a pixel in the shopper's browser. A browser pixel can be blocked, can miss an express checkout and loses the shopper when the tab closes early. A server event comes from the order itself, so the ad platform hears about the sale either way.

DataCops does this with the DataCops Shopify app. Shopify tells DataCops when an order is paid, and DataCops sends it as a Purchase, with value and currency, to Meta, Google Ads, TikTok and LinkedIn. Its Web Pixel inside Shopify adds the steps before the sale: add to cart, checkout, payment info and search.

DataCops sends every paid Shopify order server-side as a Purchase to Meta, Google Ads, TikTok and LinkedIn, express checkouts included, with the shopping steps before it.

What your ads learn from

Shopper with an ad blocker

What your ads see today Ad click Add to cart Checkout Purchase

With DataCops Ad click Add to cart Checkout Purchase

Shop Pay or Apple Pay checkout

What your ads see today Ad click Purchase, with value

With DataCops Ad click Purchase, with value

Shopper who closes the tab after paying

What your ads see today Ad click Checkout Purchase

With DataCops Ad click Checkout Purchase

Who needs Shopify server-side tracking

Stores whose ad platforms report fewer sales than Shopify does.

DTC brands on Meta

Meta keeps under-reporting purchases, so it learns from a fraction of your buyers.

Stores with express checkout

Shop Pay and Apple Pay orders that a browser pixel never saw now reach your ads.

Shopify stores on Klaviyo

The same install makes abandoned cart flows fire for returning shoppers.

Agencies running Shopify ads

One setup per store sends orders to every ad account the client uses.

Why Shopify tracking misses sales

Why your ads see fewer Shopify orders than you do

The order is in Shopify. The ad platform just never heard about it.

Events Meta received

Lead Received

Booked call Never seen

Deal won Never seen

The pixel stops at the form

The browser pixel gets blocked

Ad blockers and privacy browsers stop the Meta pixel and Google tag. The shopper still buys, and your ads never see it.

One-page checkout

Cart

Checkout step Skipped

Payment

Started Checkout never fires

Express checkouts skip the pixel

Shop Pay, Apple Pay and one-page checkouts can finish before a browser script reports the step it watches.

The ad click, in the browser

Day 1Ad click saved

Day 8Safari clears the cookie

Day 23Deal won

No click left to match

The click is gone before the order

Safari clears cookies set by browser scripts after 7 days. A shopper who buys two weeks after the ad has no click left to match.

Leads sent to your ads

Real lead Counted

Bot lead Counted

Real lead Counted

Your ads now look for more bots

Bots look like shoppers

Bot sessions add to cart and start checkouts, and every one teaches your ads to find more traffic like it.

How DataCops sends Shopify orders to your ads

Four steps from the ad click to a Purchase on every platform you connected.

Step 01

Saved on yourdomain.com

fbclid from Meta Kept
gclid from Google Ads Kept
ttclid from TikTok Kept

Kept for up to 90 days

The shopper clicks your ad. DataCops keeps the click ID on your own domain for up to 90 days.
Step 02

Visitor
Safari · ad blocker on

Recognized, returning visitor

They come back and shop. The Web Pixel reports cart, checkout and payment steps.
Step 03

Finding the ad click again

Won dealby email or phone

Ad click, 23 days earlierMatched

The order is paid. Shopify tells DataCops, which finds the shopper's session and click.
Step 04

Won deal sent

Meta Sent once
Google Ads Sent once
TikTok Sent once
LinkedIn Sent once

DataCops sends one Purchase, with value, to each platform. Pixel and webhook never double count.

The paid order comes from Shopify's server, so no browser can block it.

Start Free

Events

What Shopify server-side tracking sends

Shopify events arrive in two ways: the paid order from Shopify's own order webhook, and the shopping steps from the DataCops Web Pixel that runs inside Shopify. DataCops turns each into the standard event name your ad platforms expect.

Order paid becomes Purchase

Sent from Shopify to DataCops when payment is captured, with the order value and currency. Nothing in the browser can block it, and express checkouts count too.

Product added to cart becomes AddToCart

Reported by the DataCops Web Pixel inside Shopify, then sent to your ad platforms from the DataCops server.

Checkout started becomes InitiateCheckout

Sent when the shopper opens checkout, with the cart value.

Payment info submitted becomes AddPaymentInfo

The step between checkout and the paid order.

Search submitted becomes Search

What shoppers typed into your store search.

Product viewed becomes Viewed Product

Goes to Klaviyo for browse abandonment only. Your ad platforms do not get product views.

From ShopifyYour ads receive

Order paid

Shopify order webhook

Purchase

Product added to cart

Shopify Web Pixel

AddToCart

Checkout started

Shopify Web Pixel

InitiateCheckout

Payment info submitted

Shopify Web Pixel

AddPaymentInfo

Search submitted

Shopify Web Pixel

Product viewed

Shopify Web Pixel

Klaviyo only

Returning shopper, day 41

Klaviyo cookie7 days

DataCops memoryUp to 400 days

Viewed Product Browse abandonment flow

Added to Cart Abandoned cart flow

Started Checkout Abandoned checkout flow

Klaviyo flow recovery

Shopify tracking that also fixes your Klaviyo flows

The same install feeds Klaviyo. Klaviyo can only email a shopper it recognises, and its browser cookie lasts about 7 days. A shopper who comes back later adds to cart as a stranger, so your abandoned cart flow never starts.

DataCops remembers returning shoppers for up to 400 days and sends Viewed Product, Added to Cart and Started Checkout to Klaviyo from its server, on the right profile. Orders and your catalog keep coming from Shopify's own Klaviyo app, so nothing is counted twice.

Fix Klaviyo abandoned cart flows

Delivery log

every event, every platform, with a reason

Live

Purchase #1042 to Meta

fbclid + hashed email

Delivered

Purchase #1042 to Google Ads

gclid, as a purchase

Delivered

Purchase #1042 to TikTok

server-side web event

Delivered

AddToCart to Meta

bot, Real people only is on

Skipped

Delivery log

Shopify CAPI for Meta, Google Ads, TikTok and LinkedIn

One paid order, sent to every platform you connected, each send logged with its status and the reason.

1
Meta Conversions API
The Purchase goes to Meta's Conversions API with the order value, the click ID and hashed contact details for matching.
2
Google Ads
Purchases are sent by default, matched by the GCLID or by hashed first-party data when there is no click ID.
3
TikTok Events API
Orders reach TikTok as server-side web events.
4
LinkedIn Conversions API
Sent to the conversion rule you pick, for stores that sell through LinkedIn ads.

Real people only

Keep bots out of your Shopify ad data

Bots add to cart and start checkouts too. Every one tells Meta, Google Ads and TikTok to find more visitors like it. DataCops checks every visit for bots and datacenter traffic, and for VPNs and proxies if you choose.

Switch on Real people only for a platform and visits DataCops judged to be bots never reach it. It is off by default, set per platform, so you decide.

How DataCops spots bots

Meta, delivery Real people only

AddToCart Real shopper, Safari Sent

InitiateCheckout Real shopper, Chrome Sent

AddToCart Bot, datacenter IP Skipped

DataCops vs Shopify's Facebook and Instagram app

Shopify tracking for your ads, side by side. Checked September 2026 against Shopify's help center.

DataCops

Facebook and Instagram app

Paid orders to Meta server-side

With data sharing set to Maximum

Same orders to Google Ads, TikTok and LinkedIn

From one install

Meta only

Bot traffic kept out of your ads

Real people only, per platform

Returning shoppers fed to Klaviyo flows

Up to 400 days

Delivery log per send

Sent, skipped or failed, with the reason

In Meta Events Manager

Honest note

What DataCops does not do yet

Better to know now than after you install.

Refunds do not reach Meta or TikTok

DataCops marks the refund in its own reports. On those platforms the order stays counted.

No Microsoft Ads

Shopify orders go to Meta, Google Ads, TikTok and LinkedIn.

Product views stay off your ads

Viewed Product goes to Klaviyo only. Ad platforms get cart, checkout, payment, search and purchase.

Bot filtering is your choice

Real people only is off until you switch it on for a platform.

Set up Shopify CAPI in three steps

About 5 minutes per store. No theme code.

Step 1

storefront

Install the DataCops Shopify app
It adds the Web Pixel and listens for paid orders. Your store is linked to DataCops on install.
Step 2

ads_click

Connect your ad accounts
Meta, Google Ads, TikTok and LinkedIn, each with one-click sign-in.
Step 3

tune

Pick what to send
Purchases go out once connected. Switch on Real people only per platform, and connect Klaviyo if you use it.

Read the Shopify setup

FAQ

Shopify CAPI means sending your Shopify store events, above all the paid order, to Meta through the Conversions API from a server instead of from the shopper's browser. Because the event never depends on a browser script, ad blockers and Safari cookie limits cannot stop it. The same idea applies to Google Ads, TikTok and LinkedIn through their own server APIs.

Send every Shopify order to your ads

Paid orders server-side as a Purchase to Meta, Google Ads, TikTok and LinkedIn, express checkouts included.

Start Free Product Tour

Setup in 5 minutes. No credit card.

Shopify CAPI for Every Paid Order

What is Shopify CAPI?

Who needs Shopify server-side tracking

DTC brands on Meta

Stores with express checkout

Shopify stores on Klaviyo

Agencies running Shopify ads

Why your ads see fewer Shopify orders than you do

The browser pixel gets blocked

Express checkouts skip the pixel

The click is gone before the order

Bots look like shoppers

How DataCops sends Shopify orders to your ads

The shopper clicks your ad. DataCops keeps the click ID on your own domain for up to 90 days.

They come back and shop. The Web Pixel reports cart, checkout and payment steps.

The order is paid. Shopify tells DataCops, which finds the shopper's session and click.

DataCops sends one Purchase, with value, to each platform. Pixel and webhook never double count.

What Shopify server-side tracking sends

Order paid becomes Purchase

Product added to cart becomes AddToCart

Checkout started becomes InitiateCheckout

Payment info submitted becomes AddPaymentInfo

Search submitted becomes Search

Product viewed becomes Viewed Product

Shopify tracking that also fixes your Klaviyo flows

Shopify CAPI for Meta, Google Ads, TikTok and LinkedIn

Keep bots out of your Shopify ad data

DataCops vs Shopify's Facebook and Instagram app

What DataCops does not do yet

Refunds do not reach Meta or TikTok

No Microsoft Ads

Product views stay off your ads

Bot filtering is your choice

Set up Shopify CAPI in three steps

FAQ

Works with the rest of DataCops

Conversion API

Ads Warmup

First-Party Analytics

Fraud Traffic Validation

Send every Shopify order to your ads

Don't trust your analytics!

Product

Platform

Integrations

Industry

Company

Resource

Comparison

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your analytics!