How do I show my Klaviyo popup only to real visitors, and send an event when it opens?

1. 1

   In Klaviyo, open your popup form

   In Klaviyo open Sign-up forms and click your popup. Check that it says Live.

   Your form ID is in the address of the form page. In our example the address is below and the form ID is TcYGxT. Copy yours.

   klaviyo.com/forms/TcYGxT/reports/overview

   

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   1. 1Click your popup form.
   2. 2It must say Live.

   

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   1. 1Copy the form ID from the address.

2. 2

   Set it to open only on a custom trigger

   Click Edit form. In the toolbar on the left open Targeting & behavior, then the Display tab.

   Under Timing, set Show form to "Only on a custom trigger". Klaviyo will stop showing the popup on its own. Publish the form the way Klaviyo asks you to.

   

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   1. 1Open the Display tab.
   2. 2Show form: Only on a custom trigger.

   Good to know. This is what keeps Klaviyo from showing the popup to bots on its own. From now on only DataCops opens it.

3. 3

   In DataCops, open TagCops, click Create Event, then Select manually

   In the DataCops app open TagCops and click Create Event.

   Choose Select manually. It says: pick what a visitor does, scroll, stay, visit a page. No code.

   

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   1. 1Click Create Event.

   

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   1. 1Choose Select manually.

4. 4

   Pick "Should see a popup", then Next

   On "What do you want to track?" look at the last row, "A visitor does something, no clicking needed". Pick "Should see a popup". It says: Open one of your Klaviyo forms, only for real visitors.

   Click Next.

   

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   1. 1Pick "Should see a popup".
   2. 2Click Next.

5. 5

   Say when the popup should open

   Under When, tick one or two. "A real visitor arrives" opens it as soon as DataCops knows the visit is real. "A real visitor scrolls down" lets you pick the percent of the page. "A real visitor stays on the page" lets you pick the seconds.

   The first one reached opens the popup, once per visit. Bots, VPN and data-center visits never count, and that is always on. Under Only if, choose Every page or Only some pages.

   

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   1. 1Tick when it should open. The first one reached opens it, once per visit.
   2. 2This sentence says in plain words what you have built.

6. 6

   Turn on "A Klaviyo form" and paste the form ID

   Under Then, turn on "A Klaviyo form" and paste the form ID from step 1. DataCops checks that it is 4 to 12 letters and numbers.

   To send an event at the same moment, also turn on "Your Meta pixel". The event name is filled in for you. It is sent to the Meta pixel already on your site, and where the law needs it, it waits for the visitor's marketing consent. You can also pick your TikTok pixel or your Google tag.

   

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   1. 1Turn on A Klaviyo form and paste your form ID.
   2. 2Optional: send an event to your Meta pixel at the same time.

7. 7

   Click Create event, then check it

   Click Create event. A saved event reaches your site within about 5 minutes.

   Then open your site in a normal browser window and wait for the moment you chose. The popup opens. Open the event in TagCops: "Is it working?" says Working and counts how many times it fired.

   

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   1. 1Click Create event.
   2. 2It reaches your site within about 5 minutes.

   

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   1. 1"Is it working?" tells you what happened and how many times.

Written by the DataCops team. Screens captured on 29 Oct 2026: TagCops from the product, Klaviyo from a real Klaviyo account. These events are sent from the visitor's browser. If something here does not match your screen, ask in the community.