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The latest industry news, interviews, technologies, and resources.
I built a half-baked prediction markets app to study signup fraud. 650 accounts on one laptop later.
north_eastYou solved the CAPI pipe. Nobody solved the water.
Attribution & Analytics
Reddit's ChatGPT Citation Share Drop: 86% Fall in a Day
north_eastReddit held a steady 3.8% share of ChatGPT citations for weeks. On August 14 it collapsed under 1%. Here's what that says about AI visibility.
Simul Sarker
19 Aug 2026
Google Ads Tracking
Google Just Made Your Cheap Conversions More Expensive
north_eastGoogle now pushes budget-capped campaigns up toward your target CPA. Same spend, fewer conversions. Here's what changed on August 17.
Simul Sarker
18 Aug 2026
Attribution & Analytics
YouTube's View Count Change Isn't the Same as Real Engagement
north_eastYouTube is loosening how it counts public views while tightening how it counts views for creator pay. Here's what that means for ad buyers.
Simul Sarker
17 Aug 2026
Attribution & Analytics
AI Agents Are Buying Ads Like It's 1995 TV, and CTV Already Showed Us Where That Goes
north_eastAI agents now buy ads like TV buyers, in bulk, on trust. CTV already tried this. Fraud went up 140%. Here's what that means for your ad spend.
Simul Sarker
17 Aug 2026
Attribution & Analytics
AI Referral Traffic vs Real Conversions: ChatGPT's Blind Spot
north_eastOnly 8.8% of AI-influenced visits show up as AI referrals. The rest hide in branded search. Plus, ChatGPT Ads has no bot filter yet.
Simul Sarker
17 Aug 2026
Google Ads Tracking
YouTube Qualified Views vs Real Conversions: What Changed
north_eastYouTube redefined "qualified views" for creator payouts. Here's why advertisers still don't apply the same filter to conversion tracking and bot traffic.
Simul Sarker
17 Aug 2026
Attribution & Analytics
The Myth of Complete Data: Why Your Current Analytics Are Failing and What a True Consent Management Platform (CMP) Does
north_eastThe CAPI category collapsed in April 2026. Meta launched free one-click Conversions API on April 15th. Google Tag Gateway went live in January with zero-cost server-side tagging for Google. When the floor drops to $0, every paid tool in the category has to answer the same question: what exactly are you charging for?
Simul Sarker
2 Jun 2026
Conversion Rate Optimization (CRO)
The Post-IDFA Hangover: Why Your iOS 14.5+ Conversion Data Is Still Broken (And What to Do)
north_eastOn April 15, 2026, Meta shipped a free, one-click CAPI inside Events Manager. Zero cost. Zero configuration. Standard web events flowing server-side in minutes. That move did something every CAPI vendor underestimated: it turned event delivery into a commodity. The pipe is now free. Which means if you are still paying for a tool on the basis that it "sends events server-side," you need to know exactly what you are paying for past the pipe.
Simul Sarker
24 Jun 2026
Conversion Rate Optimization (CRO)
Journey-Based Conversion Optimization: Bridging the Gaps Between Tracking, Teams, and True Intent
north_eastApril 15, 2026. Meta dropped a free, one-click Conversion API inside Events Manager. Zero setup. Zero cost. The floor for the entire CAPI category just moved to zero dollars.
Simul Sarker
24 Jun 2026
