Meta Ads Full Course for Beginners (2026)

I sell [product/service] for [price]. Describe my ideal customer: who they are, what problem makes them buy, what they tried before, why they'd pick me, where they spend time online, and the words they use for the problem. Be specific, not generic.

From the chapter Who really buys (3:19)

Create a document called [file name] and write a set of messages in it for my landing page copy.

I sell [product/service] for [price].

Customer profile 1: [paste the first ICP]
Customer profile 2: [paste the second ICP]

For each profile, give me lots of different message options. Write each one in these six blocks:
1. Pain, in their words.
2. Who it's for. Call them out.
3. Why the last thing they tried failed.
4. Proof: people like them.
5. Fear killer: answer the worry before they ask.
6. One button.

From the chapter Messaging (8:17)

Here are my customer profiles:
[paste your ICPs]

Here are my messages:
[paste the messages from your messaging document]

Rank these messages for my ICP, best to worst. For each one, say which customer it is for and why it would or would not hit their pain.

From the chapter Messaging (8:17)

Build me a simple online store for [product/service] at [price].

My customer is: [paste your ICP]
My top message is: [paste your best ranked message]

Put the message on the page in these six blocks, in this order:
1. Pain, in their words: [pain]
2. Who it's for: [who]
3. Why the last thing failed: [last thing failed]
4. Proof, people like them: [proof]
5. Fear killer: [answer to their worry]
6. One button: [button text]

From the chapter Website and ad creatives (10:03)

Here are my ranked messages for my ICP:
[paste your ranked messages]

Turn each message into [number] ad creative variations. Keep the core message the same in every variation. Change the angle, the hook and the design only.

From the chapter Website and ad creatives (10:03)