DataCops vs Termly
Termly generates your banner. DataCops makes sure the consent it collects flows into your ad platforms.
Termly answers one question: do you have a privacy policy and a cookie banner? DataCops answers the question that matters for ad spend: is the consent state that banner collects actually reaching Meta and Google intact? Per-domain licensing is the most common reason teams outgrow Termly, but the deeper gap is the missing pipe between consent and CAPI. DataCops closes that pipe on your own subdomain with no reliance on third-party cookies.
Start FreeA consent platform that talks to your data stack
Most CMPs stop at the banner. DataCops wires consent state directly into your analytics, CAPI, and CRM pipelines - automatically.
One platform that captures, verifies, and activates - instead of patching three tools together.
Termly stops at the banner and never touches your ad platforms.
Each Termly license covers one domain, so agencies and multi-brand operators pay per site. More critically, Termly has no mechanism to carry a visitor's consent state into a server-side Meta CAPI or Google Consent Mode v2 payload. The banner fires, the user opts in or out, and that signal stays on the page.
What the gap actually looks like
Termly's per-domain licensing is the number one reason teams search for an alternative. An agency running twenty client sites pays for twenty licenses. There is no multi-site tier, no client-account management, and no bulk rate. The math is straightforward and painful at scale.
Even on a single site, the consent collected by a Termly banner never automatically reaches your Meta CAPI or Google Consent Mode v2 payload. You have to wire that yourself. Most teams do not, which means ad platforms receive events without consent context, triggering data restrictions that reduce match rates and inflate reported CPAs.
Termly supports Google Consent Mode v2 integration, and that is worth something. But integration support is not the same as a pipeline that continuously verifies consent state is flowing correctly server-side. The gap shows up in dashboards when consented conversion volume looks lower than expected.
How DataCops fixes Termly's gap
DataCops collects first-party events on your own subdomain, separating anonymous analytics from identifiable data. Anonymous events fire unconditionally. Identifiable events, including those sent to Meta CAPI and Google, fire only when consent is confirmed. Consent state stays synchronized server-side, so the CAPI payload always reflects what the visitor actually chose.
Every event passes through DataCops's bot filter before it reaches any downstream platform. The filter checks against a 361.8 billion IP database at ingestion, so bot-generated consent signals and polluted conversion events are stripped before they train your ad algorithms or inflate your reported match rates.
DataCops is a newer brand than Termly and SOC 2 Type II certification is in progress, so security-team diligence is fair. For single-site businesses that only need a banner and a privacy policy, Termly remains a reasonable fit. Where DataCops wins is for teams running real ad spend who need consent and conversion data to arrive at ad platforms clean and complete.
Swap your CMP in an afternoon
Drop in the DataCops banner, migrate purposes, and Consent Mode v2 lights up automatically.
Add the Tracking Script and Validate
Paste this into your website's <head> tag:
<script src="https://datacops.yourdomain.com/core.js"></script>Point Your DNS to DataCops
Add one CNAME record:
Live in 5-30 minutes. Complete data capture begins automatically.
Integration
Our Script almost works flawlessly with any website framework to collect analytics data in a more accurate manner!
FAQ
Yes. DataCops ships with a full TCF 2.2-certified CMP registered with IAB Europe. It handles Global Privacy Control, Apple Privacy Signals, US-state opt-outs (CCPA, CPRA, CTDPA, VCDPA, and more), and plugs directly into Google Consent Mode v2 and Meta's consent framework.
