DataCops vs Heap
Heap autocaptures every interaction. DataCops ensures every interaction it counts is from a real human.
Heap's autocapture model collects everything, which means it also captures every bot click, every blocked-pixel noise event, and every session from a visitor who rejected consent. It does not filter bot traffic at ingestion, does not send server-side conversions to Meta or Google, and does not separate anonymous analytics from identifiable data. DataCops filters at ingestion, preserves the legal anonymous signal, and delivers clean CAPI to your ad platforms.
Start FreeWhy first-party wins - feature by feature
DataCops doesn't just replace a tracker. It eliminates the three root causes of missing data - blocking, cookie limits, and consent gates - all from a single install.
One platform that captures, verifies, and activates - instead of patching three tools together.
Heap's autocapture collects everything, including bot traffic, blocked-session noise, and consent-stripped gaps.
Autocapture is Heap's core proposition and its core liability. It captures every user interaction automatically, which removes instrumentation overhead. It also captures everything else: bot clicks, automated QA runs, headless browser traffic. Industry measurement puts 24 to 31 percent of web traffic as non-human. Heap stores all of it without filtering. The retroactive analysis Heap is famous for is only as trustworthy as the raw stream it runs on.
What the gap actually looks like
Heap collects via a third-party browser script, and ad-blockers strip 25 to 35 percent of real human sessions before that script fires. Privacy browsers and extensions are most aggressive with known analytics scripts. The missing sessions skew toward privacy-conscious users, who are often the higher-intent buyers. Heap's behavioral dataset is systematically missing a third of real traffic while retaining all the bot traffic.
When a EU visitor rejects a consent banner, Heap stops collecting. Anonymous, aggregate session analytics are legal everywhere with no banner because they collect no personal data, but Heap does not split data at the source into anonymous and identifiable tiers. Reject All means total invisibility. For EU-heavy sites, that is 20 to 40 percent of real journeys deleted, a legal signal that Heap discards rather than preserves.
Heap does not deliver server-side conversions to Meta or Google as a core feature. It is a product analytics tool, not an ad-signal layer. For a paid media team, the conversion events that never reach the ad platform are not optimization data, they are lost ROAS. Heap's retroactive behavioral analysis cannot recover signal that was never forwarded server-side in the first place.
How DataCops fixes Heap's gap
DataCops collects first-party on your own subdomain, so sessions survive ad-blockers that would strip Heap's third-party script. It splits events into two tiers at the source: anonymous analytics that flow unconditionally and legally after any consent state, and identifiable data gated by explicit consent. No legal signal goes dark on a Reject All click, and the anonymous tier is always collected regardless of blocker state.
Bot filtering runs at ingestion against a 361.8 billion-plus IP database, classifying residential proxies, datacenter traffic, VPNs, Tor, and headless browsers before any event is counted. The events that survive filtering are real human interactions. Server-side Conversions API delivery to Meta, Google, TikTok, and LinkedIn then carries those clean events to your ad platforms for optimization.
DataCops is not a retroactive behavioral analysis tool and does not replace Heap's autocapture depth for product teams that use it. It is the trust layer underneath the analytics stack, ensuring the signal that reaches any analytics tool, including Heap, is clean. DataCops is a newer brand than Heap, and SOC 2 Type II is in progress. The shared multi-platform CAPI relay is in active verification.
Switching is seamless
One script tag, one CNAME, and you're live in under 30 minutes.
Add the Tracking Script and Validate
Paste this into your website's <head> tag:
<script src="https://datacops.yourdomain.com/core.js"></script>Point Your DNS to DataCops
Add one CNAME record:
Live in 5-30 minutes. Complete data capture begins automatically.
Integration
Our Script almost works flawlessly with any website framework to collect analytics data in a more accurate manner!
FAQ
Because your current tool is measuring a fraction of your actual traffic. Ad blockers, ITP, and consent dropoff silently remove 30–60% of sessions before they ever reach GA4, Mixpanel, Amplitude, or PostHog. DataCops runs on your own subdomain, captures the full picture, and feeds clean events to your existing stack - so you don't replace your BI layer, you just give it real data.
