Comparison guide · Updated · 11 min read

The 5 best fraud0 alternatives in 2026

fraud0 blocks bad clicks and gets you money back. The question is what your ads learn from the bots that get through. We compared five fraud0 alternatives on bots, refunds, tracking, ad platforms and price.

The short answer

fraud0 protects the money you spend on the click. DataCops protects what your ads learn after the click.

  • DataCops: best overall if fake leads are teaching your ads. A tracking solution: a bot verdict on every visit, flagged visits kept out of each ad platform, and your CRM sales sent back.
  • ClickCease: best for simple click blocking on Google and Meta.
  • ClickGUARD: best for Google Ads power users who want rule control.
  • Spider AF: best for blocking across several ad networks.
  • Lunio: best for agencies and large ad budgets, on a quote.

Most people who look for a fraud0 alternative start with the fee. fraud0 takes a third of whatever it recovers, on top of the plan. That is rarely the real problem.

The real problem is the bot that was not blocked. It filled your form. Your pixel counted it. Your ads learned from it. Most click fraud lists compare blocking rates. Few ask what happens to the bots that get through.

A refund is half the job

Click fraud tools work at the door. They look at a click, decide it is bad, block the IP or the audience, and claim the money back. That part is useful. fraud0 does it well, with automated refund claims for Google Ads.

But no blocker catches every bot. And the ones that get in do the real damage:

  • The bot becomes a conversion. It fills your form. Your pixel sends a lead to Meta. Meta now thinks that visitor was a buyer.
  • Your ads go looking for more. Meta and Google optimise toward whoever converts. Feed them bots and they find you more bots.
  • A refund does not undo the learning. You get some money back. The ad platform keeps what it learned.

DataCops is the tracking solution for ad-funded businesses: it keeps bots out of what your ads learn from and sends the sale that happens after the form to Meta, Google Ads, TikTok and LinkedIn. It is not a click fraud tool. It gives every visit a verdict, and it decides what each ad platform is allowed to learn from. With Real people only on, flagged visits never reach Meta, Google Ads, TikTok or LinkedIn as conversions. Every ad click also gets a row in your click log, so you can see what happened to it.

So there are two jobs. Job one: stop paying for the fake click. Job two: stop the fake visit from teaching your ads. A click fraud tool does job one. A tracking solution does job two, because it sits on the path every conversion takes. That is where DataCops lives.

Blocking a bot saves the click. Keeping it out of your conversions saves the campaign.

What's your actual goal?

Nobody wants a click fraud tool. You want five things:

  1. Stop paying for fake clicks, or get the money back.
  2. Keep bots out of your conversions, so the ads learn from real people.
  3. Capture every real lead and sale, including the ones ad blockers and Safari hide.
  4. Include the sales that happen offline, on a call, in a clinic, in your CRM.
  5. Stay compliant, with consent checked and data deleted on request.

fraud0 does the first one. DataCops does the other four. Here is the same goal, done both ways.

The traditional way, with fraud0

  1. Install the fraud0 script and connect Google, Meta and Microsoft Ads.
  2. Let it push IP exclusions and negative audiences.
  3. Let it claim Google Ads refunds, and pay a third of each one.
  4. Set up a pixel or a GTM container for each ad platform yourself.
  5. Buy a consent banner and wire it into your tags.
  6. Connect your CRM sales to the ads with another tool.
  7. Hope the bots that got through did not count as conversions.

With DataCops

  1. Add one script and one DNS record.
  2. Connect each ad platform with one click.
  3. Switch on Real people only.
  4. Switch on the consent manager.
  5. Connect HighLevel or your CRM webhook.

Then run your business. Every visit gets a verdict, and only real people teach your ads.

fraud0 guards the door. DataCops decides what your ads learn from the people who walked in.

The real cost of a 40 euro tool

fraud0 Starter is 40 euros a month billed yearly, plus a third of what it recovers. That is the invoice. The real cost is in the questions nobody asks before they buy. Answer them with your own numbers.

What is one hour of your team's time worth? $ / hour
1

How many hours will it take to build your click fraud rules, exclusion lists and a separate conversion setup before the first sale is tracked?

hours
With DataCopsAdd a script and a DNS record, connect your ad accounts. No container to build.
2

How many hours a month will someone spend keeping it working when Meta, Google or TikTok change something?

hours a month
With DataCopsPlatform changes are handled for you. Nothing to open, nothing to fix.
3

If a tag breaks quietly for a week, how many leads never reach your ads? And what is one lead worth to you?

leads×$ each
With DataCopsThe health view shows every event sent, and why, so a gap does not hide for a week.
4

How many sales a month close in your CRM that your ads never hear about?

sales a month
With DataCopsBooked, showed, won and paid go back to the ads, matched to the click, so they learn who buys.
Fill in your own numbers. Only you know what an hour and a lead are worth to your business.

The last question is the one that matters most. When the ads count bot leads as real, they learn to find more of them. Lead quality drops, cost per sale climbs, and a refund never tells the ad platform it was wrong.

A refund gets your money back. It does not get your campaign back.

Why people leave fraud0

fraud0 does its job. People leave for reasons that sit around the job.

  • It stops at the click. We found no conversion sending on its site. Your leads still reach the ads through a pixel or a container you run.
  • Bots that get through still count. Blocking works on IPs and audiences. A bot that fills a form is still a lead in Meta.
  • A third of every refund. On every plan, fraud0 takes 33.33% of the ad spend it recovers.
  • No TikTok or LinkedIn. Its site lists Google, Meta and Microsoft Ads.
  • The sale never shows up. CRM form fill protection is on Enterprise, and it blocks fraud forms. It does not send your booked calls or won deals to the ads.

The real difference: what your ads learn from

Here is what that means in practice, one job at a time.

Every visit gets a verdict

fraud0 detects bots and invalid activity, then acts inside your ad accounts: IP exclusions, negative audiences, placement exclusions in PMax, and refund claims. That is real protection for spend.

DataCops checks every visit for bots, datacenter traffic, VPNs and proxies, and turns it into one switch per ad platform (see click fraud protection). Turn on Real people only for Meta and flagged visits never reach Meta as conversions. It is off by default, so you choose where it applies. When it is on, it keeps about 99% of bots out.

One lead, on its way to Meta
Visit verdictBot, datacenter IP
Real people only for MetaOn
Lead to MetaSkipped
Written in the delivery logFlagged visit

See what happened to every ad click

fraud0 shows you what it blocked and what it recovered. DataCops keeps a click log in your first-party analytics: every ad click, its verdict, and whether it became a lead or a sale. Click IDs are kept for 90 days.

Click log, one campaign
Click from Google Ads, real personLead
Click from Google Ads, datacenterFlagged
Click from TikTok, VPNFlagged
Click from Meta, real personBooked

Conversions go server-side

We found no conversion sending on fraud0.com. So your leads still travel through a browser pixel that ad blockers and Safari strip. DataCops sends them server-side from your own subdomain, with one script and one DNS record. Connect Meta, Google Ads, TikTok and LinkedIn with one click each. Google Ads actions are created as secondary, so nothing changes your bidding until you decide.

The sale happens after the form

For a clinic, an agency or a B2B team, the money comes later: the booked call, the patient who showed up, the deal marked won. Blocking clicks cannot send those. fraud0's CRM form fill protection, on Enterprise, blocks fraud forms. It is not a sales feed.

DataCops is built around that moment. Install it once on your HighLevel agency and pick the clients. Form leads, booked calls, show-ups, won deals with their value and paid invoices then go to each client's ads. Any other CRM posts the sale to a private webhook. Cancellations, no-shows and lost deals are never sent. Read more on offline conversions and HighLevel conversion tracking.

Stages HighLevel reports
Booked callSent
Showed upSent
Won, with its valueSent
No-showNever sent

Signups keep the ad click

Sign in with Google sends the visitor away and back, and the ad click is often lost on the way. SignupCops keeps it, and holds risky signups back so they do not count as conversions.

Consent and privacy are built in

We found no consent manager on fraud0's site. DataCops includes a first-party consent manager built on IAB TCF v2.2, and website events wait for consent before they are sent. Visitors can ask for deletion through a self-serve form, confirmed by email. Deletion requests from Meta, TikTok and LinkedIn are acted on automatically. Google Ads deletions are still a manual step. Click IDs, sessions and the click log are deleted after 90 days.

fraud0 tells you which clicks were fake. DataCops makes sure your ads never learn from them.

Offline conversions: what a click blocker never sees

Most businesses do not sell on the website. The website collects the lead. The money comes later, and that later moment is what your ads should learn from.

BusinessWhat the pixel seesWhat DataCops adds
Clinics, dental, med spaBooking formBooked, showed, treatment paid
Home services, roofing, solarQuote requestEstimate booked, job won with its value
Agencies running client adsForm fills per clientEvery client's booked, showed, won and paid
B2B and SaaSDemo request, signupQualified lead, trial, paid, by webhook
Legal, finance, high-ticket servicesEnquiryConsult booked, client signed

From HighLevel natively, or any CRM by webhook, directly or through Zapier, Make or n8n.

One lead from a Meta ad
From form fill to won deal in HighLevel
With DataCops
Form fillSent to Meta
Booked callSent to Meta
Showed upSent to Meta
Deal wonSent with its value
Matched to the original ad click by email

A real sale is the strongest bot filter there is. A bot never shows up to a booked call. See offline conversions for the full picture.

Meta health and wellness restrictions

Clean traffic is one risk. Clean data is another. If you advertise a clinic, a treatment or a supplement, Meta may restrict the events it accepts from you, often because the page link or event name names the treatment.

With fraud0, this is not covered. It protects spend, not the data you send.

With DataCops, you switch on health mode. Only an approved field list is sent, page links are cut to the domain, and event names go neutral, so Lead becomes L_1.

Setup, step by step, side by side

Here is the same job done both ways.

The job
InstallAdd the fraud0 script and connect your ad accounts.Add one script and one DNS record.
Stop paying for fake clicksIP exclusions, negative audiences and PMax placement exclusions pushed for you.Not built in. DataCops works on conversions, not the click itself.
Get money backAutomated Google Ads refund claims, a third kept by fraud0.Not built in.
Keep bots out of conversionsNot built in. Your pixel still sends what it sees.Switch on Real people only per platform.
Send conversions server-sideNot built in. Set up a pixel, CAPI or a container yourself.Connect Meta, Google Ads, TikTok and LinkedIn with one click each.
Send a CRM saleNot built in. Another tool.Install once on HighLevel, or post the sale to your webhook.
Handle consentBring your own banner.Switch on the built-in consent manager (IAB TCF v2.2).

The two tools do different halves of the job. That is why some teams run both.

Andrew Forsyth
"15 minutes to get server-side tracking live. After 3 days failing with another app and a DIY server-side Google Tag Manager, that alone sold me. Then support jumped on a Google Meet with me on a Sunday afternoon to finish the job."
Andrew Forsyth, Chief Executive Officer, Zeald

Every feature, side by side

Every DataCops feature, against what fraud0 offers for the same need. fraud0 wins some rows. We marked them.

Bots and fraud
Bot verdict per visitBots, datacenter, VPN, proxyBot and invalid activity detection
Bots kept out of conversionsReal people only per platform, about 99% out when onNot built in
What happened to each ad clickClick log in first-party analyticsBlocked and recovered reports
IP exclusions and negative audiencesNot built inPushed into your ad accounts (fraud0 wins)
PMax placement exclusionsNot built inAutomatic (fraud0 wins)
Refund claimsNot built inAutomated for Google Ads (fraud0 wins)
Geo and misserved ad checksNot built inYes (fraud0 wins)
Fake affiliate conversionsNot built inEnterprise only (fraud0 wins)
Tracking
Server-side, first-partyYes, from your subdomainNot built in
Conversions sent to ad platformsMeta, Google Ads, TikTok, LinkedInNot built in
Ad platforms coveredMeta, Google Ads, TikTok, LinkedInGoogle, Meta, Microsoft Ads (fraud0 wins)
Visitor memoryUp to 400 days on your subdomainNot stated
Beyond the website
CRM stages to ad platformsHighLevel native, any CRM by webhookNot built in. CRM form fill protection blocks fraud forms (Enterprise)
Signups via Sign in with GoogleSignupCops keeps the click, holds risky signupsNot built in
Upload past customers to warm up adsAds Warmup, up to 20,000 rowsNot built in
Meta health and wellness restrictionsHealth modeNot built in
Privacy and legal
Consent managerBuilt in, IAB TCF v2.2Not built in
Visitors asking for deletionSelf-serve form, confirmed by email, status pageNot built in
Deletion requests from Meta, TikTok, LinkedInActed on automaticallyNot built in
Running it
Why each event was sent or skippedPer-row delivery log with the reasonNot built in
Agencies with many clientsAgency board, up to 100 sites per clientAccount manager on Enterprise
Entry priceFree up to 2,000 sessions, Business $49 a month billed yearly for 50,000 sessionsStarter 40 euros a month billed yearly for 50,000 sessions, plus 33.33% of recoveries

fraud0 column checked on fraud0.com, 28 September 2026. "Not built in" means we found no fraud0 feature for it on its site.

The 5 fraud0 alternatives compared

Best forBlocks clicksSends conversionsCRM salesEntry price
Clean conversionsNoYes, 4 platformsNativeFree 2,000 sessions, Business $49
Simple click blockingYesNoNoSee clickcease.com
Google Ads rule controlYesNoNoSee clickguard.com
Several ad networksYesNoNoSee spideraf.com
Large budgets, agenciesYesNoNoQuote only

We only quote prices a vendor publishes on its own site. Check the others there before you compare.

1. DataCops: best fraud0 alternative overall

Tracking solution · Meta, Google Ads, TikTok, LinkedIn · free up to 2,000 sessions, Business $49 a month billed yearly ($59 monthly) for 50,000 sessions, Organization $299, agency plans from $199

DataCops does not fight the click. It fights what the click turns into. Every visit gets a verdict, flagged visits are kept out of each ad platform you choose, and the real sales from your CRM go back to the ads. The result is ads that learn from people who buy.

Why people switch to it

  • Bots kept out of your conversions, per platform
  • Server-side tracking with one script
  • Booked, showed, won and paid from HighLevel or any CRM
  • Consent manager and click log included

Worth knowing

  • No refund claims or IP exclusion lists
  • No Microsoft Ads
  • Real people only is off until you switch it on

Best for: teams whose fake leads are teaching their ads, not just costing them clicks.

2. ClickCease: best for simple click blocking

Click fraud blocking, now CHEQ Essentials · Google and Meta · price on clickcease.com

ClickCease is the name most small advertisers know. It blocks fraudulent IPs from your Google and Meta campaigns and is easy to start with. If you want what fraud0 does without the share of refunds, it is the closest swap.

The catch is the same as fraud0's. It works at the click. Bots that get through still count as conversions, and your CRM sales still need another tool. See our ClickCease alternatives.

Why people switch to it

  • Simple setup
  • Well known for SMB click blocking

Worth knowing

  • No conversion sending
  • Bots that get through still count

Best for: plain click blocking on a small account.

3. ClickGUARD: best for Google Ads rule control

Click fraud blocking · Google Ads focus · price on clickguard.com

ClickGUARD is for people who want to write their own rules. You decide what counts as a bad click and what happens to it. For a Google Ads specialist, that control is the point.

That control is also work. And like every blocker here, it stops at the click. See our ClickGUARD alternatives.

Why people switch to it

  • Detailed rule control
  • Deep Google Ads focus

Worth knowing

  • Rules are yours to build
  • No conversion sending

Best for: Google Ads users who want every rule in their hands.

4. Spider AF: best for several ad networks

Ad fraud protection · several ad networks · price on spideraf.com

Spider AF says it covers several ad networks, not just Google. It suits mid-sized teams spread over several networks who want one place to block invalid clicks.

It is still a click tool. Clean conversions and CRM sales are not what it sells.

Why people switch to it

  • Several ad networks
  • One dashboard for invalid clicks

Worth knowing

  • No conversion sending
  • No CRM sales feed

Best for: spend spread over many ad networks.

5. Lunio: best for large budgets and agencies

Invalid traffic protection · quote only

Lunio aims at big accounts and agencies. It publishes no price, so you talk to sales. If you spend a lot across many clients and want a managed relationship, that can be a plus.

For a small team, the quote process is slow, and the job is still the click. See our Lunio alternatives.

Why people switch to it

  • Built for large budgets
  • Agency friendly

Worth knowing

  • No public price
  • No conversion sending

Best for: big spenders who want a sales-led setup.

Other tools in this category: Anura, DataDome (enterprise bot management, a wider job than either tool here), ClickPatrol, Clixtell, PPC Protect, Fraudlogix, ClickFortify and Spider AF.

What you give up with DataCops

Fair question, so here is the straight answer.

  • No refunds. DataCops does not claim money back from Google Ads. fraud0 does.
  • No blocking inside the ad account. No IP exclusion lists pushed to Google Ads, no negative audiences, no PMax placement exclusions. The click still happens. It just never becomes a conversion.
  • Fewer channels. Meta, Google Ads, TikTok and LinkedIn only. No Microsoft Ads. Spider AF and others cover more ad networks.
  • CRM sales carry no bot flag. Real people only works on website visits. A sale your CRM reports is sent as a sale.
  • Narrower than enterprise bot tools. If you need bot management across your whole site and app, look at DataDome.

If refunds matter to you, keep a blocker and add DataCops. The two barely overlap.

Moving from fraud0, or adding DataCops next to it

  1. Add DataCops next to fraud0. One script and one DNS record. Leave fraud0 running.
  2. Connect your ad accounts, and send each conversion from one place only. Switch off the pixel events DataCops now sends, so nothing counts twice.
  3. Switch on Real people only for one platform first, and watch what gets skipped in the delivery log.
  4. Connect your CRM (HighLevel or your webhook) to send the sales fraud0 never saw.
  5. Decide on fraud0. If refunds still pay for themselves, keep it. If not, cancel at the end of the cycle.

How to choose a fraud0 alternative

  1. Ask what hurts. Wasted spend on clicks? Pick a blocker. Ads learning from fake leads? Pick DataCops.
  2. Check where your sales close. If they close in a CRM or on a call, you need those stages sent to the ads.
  3. Count your platforms. TikTok or LinkedIn? DataCops. Microsoft Ads? A blocker like fraud0 or Spider AF.
  4. Price the share. A third of every refund adds up. Compare total cost, not the plan.

Stay with fraud0 if

  • Refunds from Google Ads are a big number for you.
  • You spend heavily on Microsoft Ads or PMax placements.
  • Your conversion tracking is already solid and bots are not in it.

Pick DataCops if

  • Fake leads are showing up as conversions in Meta or Google Ads.
  • Your sales close after the form: a booking, a call, a signed deal.
  • You run TikTok or LinkedIn, or manage clients on HighLevel.

Every DataCops product mentioned here

fraud0 alternatives: FAQ

What is the best fraud0 alternative?

If you want another tool that blocks clicks and claims refunds, look at ClickCease, ClickGUARD or Spider AF. If the real problem is that your ads learn from fake leads, DataCops is a tracking solution: every visit gets a bot verdict, flagged visits are kept out of Meta, Google Ads, TikTok and LinkedIn, and your CRM sales are sent back to the ads.

How much does fraud0 cost?

On fraud0.com/pricing, checked September 2026: Starter 50 euros a month (40 billed yearly) up to 50,000 sessions, Pro 150 euros a month (120 billed yearly) up to 100,000 sessions, Enterprise from 600 euros a month (500 billed yearly). On every plan fraud0 also takes 33.33% of any ad spend it recovers.

Does fraud0 send conversions to my ad platforms?

We found no conversion sending on fraud0.com. It protects ad spend: it blocks bad users, excludes placements and claims refunds. DataCops sends your leads and sales to Meta, Google Ads, TikTok and LinkedIn server-side, with flagged visits kept out.

Can DataCops get me a refund from Google Ads?

No. DataCops does not file refund claims and does not push IP exclusion lists into Google Ads. fraud0 does both. DataCops works on the other half: making sure a bot that got through never becomes a conversion your ads learn from.

Does fraud0 support TikTok and LinkedIn ads?

Its site lists Google Ads, Meta and Microsoft Ads. We found no TikTok or LinkedIn support. DataCops covers Meta, Google Ads, TikTok and LinkedIn, but not Microsoft Ads.

What does Real people only do?

DataCops gives every visit a verdict: human, bot, datacenter, VPN or proxy. Turn on Real people only for a platform and flagged visits never reach it as conversions. It is off by default, and when on it keeps about 99% of bots out. Sales sent from your CRM carry no bot flag.

Can I use DataCops and fraud0 together?

Yes. They do different jobs. fraud0 blocks clicks and claims refunds inside your ad accounts. DataCops tracks conversions and keeps flagged visits out of what the ads learn from. Many teams will want both halves.

Is DataCops cheaper than fraud0?

About the same at entry level. DataCops Business is $49 a month billed yearly for 50,000 sessions, and there is a free plan up to 2,000 sessions. fraud0 Starter is 40 euros a month billed yearly for 50,000 sessions, plus a third of whatever it recovers. DataCops takes no share of anything.

Does DataCops protect Microsoft Ads?

No. DataCops sends to Meta, Google Ads, TikTok and LinkedIn only. If Microsoft Ads is a big part of your spend, fraud0 covers it and DataCops does not.

Stop teaching your ads to find bots

A verdict on every visit, bots kept out of Meta, Google Ads, TikTok and LinkedIn, and your CRM sales sent back.

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Live traffic quality

Updated just now

Visits · last 24h

487
Real users
35873.5%
Bots · auto-filtered
12926.5%

Without filtering, 26.5% of your reported traffic is bot noise inflating dashboards and draining ad spend.

Don't trust your analytics!

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