Resources and insights

Privacy & Consent (CMP)

We’ve all seen the headlines proclaiming the “death of the cookie,” the rise of GDPR, and the user’s righteous revolt against intrusive tracking. In response, businesses have embraced the language of “privacy-first” marketing. Yet, if you look at the architecture being used, the messy collection of third-party pixels, the intrusive consent banners, the data gaps caused by ad blockers.