First-party analytics that runs from your own domain, so blockers miss less and bots are filtered out. See your real traffic, clean users and the journeys behind every conversion, in one place.
Trusted by agencies and brands running paid media
Third-party analytics was built for a web without ad blockers, privacy browsers or bot traffic.
Scripts loaded from a third-party domain are easy for ad blockers and privacy browsers to strip, so real people never show up.
Modern bots are automated browsers that load pages, scroll and click like a real visitor. They pass network filters and land in the same report as your customers.
Analytics, the ad platform and your store all disagree, so every decision starts with an argument about data.
One script on your own subdomain feeds one set of clean numbers.
The same clean data feeds your ad platforms, so your reports and your ads agree.
Channels
users only
Users
6,800
across 5 channels
Track real user behavior across visits, devices, and time with complete session history, acquisition sources, and conversion paths all in one view.
See every unique user at a glance session count, devices, locations, and traffic source. Filter and analyze patterns instantly.
Drill into any user's complete journey pages visited, referral source, purchases, form submissions, and repeat visits.
Traffic Visibility
First-Party Script
Blockers and ITP cut your sessions
Not just a bot count. Each session carries its verdict and the reasons behind it, so your team can check any number.
Human or bot, with a confidence score. Example: Bot, high confidence.
The signals that fired. Example: headless browser detected, data-center IP.
VPN, proxy, Tor and data-center flags, with country, city, source and landing page.
Network tools stop the obvious bots. Bots that act like people get through, and that is where DataCops works.
Blocking runs in watch mode first, so no real customer is blocked by mistake.
“15 minutes to get server-side tracking live. After 3 days failing with another app and a DIY server-side Google Tag Manager, that alone sold me. Then support jumped on a Google Meet with me on a Sunday afternoon to finish the job. Nothing else comes close.”
DataCops does not keep one count for dashboards and another for ad platforms. Both come from the same filtered sessions.
Honest numbers you can run the business on, without sampling or third-party cookies.
Start FreeYour analytics and the conversions sent to your ad platforms come from the same filtered data.
Meta Google Ads TikTok 
X 
Reddit 
Pinterest 
Microsoft Ads 
LinkedIn Works with the banner you already have, or with the DataCops first-party banner.
An anonymous session only: pages, device type and the bot check. No user ID and no device tracking.
Full analytics with a durable user ID, so returning customers are recognised.
The DataCops banner runs from your own domain and is built to IAB TCF v2.2, so privacy browsers block it far less.
Keep the reports your team already uses. DataCops adds the verdict to them.
Every session arrives as an event marked clean or bot, with the reasons attached.
Filter a chart or audience on is_clean and see real visitors only, by channel, country or page.
Pull every session and verdict through the DataCops export API. The data stays yours.
The script loads in the background (async) and does not delay page load.
If DataCops is ever down, your site keeps working. Only data collection pauses.
Delete the script tag and the DNS record. Nothing else is left behind.
What each setup does out of the box.
Teams that make money decisions from traffic numbers.
See the real shoppers behind each channel, without bots inflating the top of the funnel.
Follow the journeys that lead to signups and demos, from the first ad click.
Report clean numbers to clients that match what their ad platforms receive.
Judge channels on real visitors, not on traffic that was never human.
No server to run and no tag manager to maintain.
Add your site
Sign up and add your domain in DataCops.
Add one CNAME
Point datacops.yourdomain.com at DataCops in your DNS.
Paste the script
Add the snippet to your site head. Clean numbers start with the next visit.
Server-side conversions to Meta, Google Ads and TikTok, no code.
See Conversion APIFeed your customer list to the ad platforms before you spend.
See Ads WarmupKeep the ad click through the Sign in with Google redirect.
See SignupCopsVerified leads, and conversions only once a lead qualifies.
See LeadCopsDataCops is a tool that gives you first-party analytics, a GA4 alternative, from your own domain, with a bot verdict on every session, so your reports and your ads agree.
The script runs on datacops.your-domain, so ad blockers and privacy browsers miss less than they do with a third-party analytics domain. You see total traffic, including visits blockers used to hide. With your DNS on Cloudflare, the free Worker reads click IDs at the edge.
Every session is marked human or bot with the reason behind it, checked against an IP database covering 360+ billion IPs and 350+ monitoring points. Channel reports can show users only.
Traffic from ChatGPT and other AI assistants gets its own channel, next to search, direct and social. A DataCops session works like a Google Analytics session: one visit, with a new session after 30 minutes of no activity.
Follow each ad click from landed to rendered, clean or flagged, converted and sent. Click IDs are kept on the server for up to 90 days, and a signed server-set cookie on your domain lasts up to 400 days where enabled, so returning visitors are recognised beyond Safari's 7-day cap.
Conversions go server-side to Meta, Google Ads, TikTok and LinkedIn, counted once against the pixel, and CRM sales go back as they close: HighLevel natively, any CRM by webhook, Shopify through the DataCops Shopify app. Real people only is a per-platform switch, off by default, and every form email is checked for disposable providers, domains with no mail server and an email risk score.
A first-party consent manager built on IAB TCF v2.2 comes from the same script. Ads Warmup sends up to 20,000 existing customers to Meta, Google Ads and TikTok. A delivery log row shows each send as sent, held, skipped or failed with the reason.
Best for: businesses that run paid ads and want one set of real-people numbers for reports and ad platforms: ecommerce, lead gen, clinics, B2B and agencies.
Free to start. See pricing.
PostHog or Matomo do that better. See privacy-friendly analytics compared.
A simple dashboard such as Plausible or Fathom may be all you need.
DataCops is a GA4 alternative, not a feed into GA4. Keep a container for GA4 and BigQuery data.
DataCops is hosted. Matomo and Umami can run on your own servers.
Platform rules checked October 2026. Rules change; check the platform's own page before you build.
First-party analytics loads the tracking script from your own domain, on a subdomain like datacops.yourdomain.com, instead of a third-party domain. That makes it much harder for ad blockers and Safari to strip, so you see visitors your old analytics often missed.
First-party analytics on your own domain, with the bots filtered out.
Setup in 5 minutes. No credit card.
Live traffic quality
Visits · last 24h
Without filtering, 26.5% of your reported traffic is bot noise inflating dashboards and draining ad spend.
Make confident, data-driven decisions with
actionable ad spend insights.
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