1. DataCops
Best for
Lead gen businesses and HighLevel agencies
Pricing
Free to start, paid plans on the pricing page
DataCops is server-side conversion tracking built around what happens after the form. One script and one DNS record send web conversions to Meta, Google Ads, TikTok and LinkedIn. It keeps the ad click for 90 days, then matches later CRM stages, like booked, showed, won and paid, back to that click and sends them to the ad platform. It is not an attribution dashboard, and it does not try to be one.
Strengths
- HighLevel: install once, pick sub-accounts, send lead, booked, showed, won and paid
- Webhook, Zapier, Make, n8n or CSV (up to 20,000 rows) for other CRMs
- Real people only switch per ad platform keeps flagged bot conversions out
- Google Ads actions start as secondary, so bidding is untouched until you decide
- Free to start, no sales call needed
Limits
- Four ad platforms: no Microsoft Ads, Reddit or Snapchat
- No multi-touch attribution models or reporting dashboards like Cometly
- No native Salesforce or Pipedrive app, no Stripe or Paddle sends
- CRM events carry no bot flag; refunds never correct Meta or TikTok