Platform
No-code server-side tag manager
Pick a goal, map it to an ad-platform event in plain language, connect your ad accounts. Events flow server-side from your own domain, bot-filtered and consent-gated, with no container to host and no tags to wire.
What it is
A server-side tag manager sends your conversions to ad platforms from a server you control, instead of from the visitor's browser. DataCops is a no-code server-side tag manager: you choose a goal in the Event Manager, map it to a standard ad-platform event, and connect your ad accounts. There is no container to host and no tags to wire by hand.Old-style tracking runs in the browser, where ad blockers, Safari, and Brave strip a large share of it. Sending from a server on your own domain fixes that. The conversion leaves your side cleanly, every time.
Why the old way is hard
Server-side is not new. Google has a server-side version of Tag Manager. The catch is that it is built for engineers. To run it you have to stand up and pay for a tagging container, keep it running, and wire every tag, trigger, and variable by hand. Teams often spend one to two weeks on it.
And even after all that, it still forwards whatever it is given. It cannot tell a bot from a buyer, and it cannot hold a conversion back until you know it is real.
The Event Manager flow
DataCops replaces the container, tag, trigger, and variable wiring with a goal-first flow. The Event Manager is one list of every conversion you track, and it is configuration, not traffic. You describe what you want, and the DataCops script fires it.
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Install once
Add the DataCops script and point a subdomain of your own domain at it. Collection now runs first-party, so it survives ad blockers and Safari.
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Open the Event Manager
Every conversion in one place, with columns for the event, the page, what it sends as, and its status.
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Choose a capture mode
Scan your site, point and pick, use a hosted form, or turn on SignupCops. See the four modes below.
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Map it to an ad-platform event
In plain language. For a goal like Signup or Purchase, DataCops chooses the standard event for you.
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Connect your ad accounts
Connect Google, Meta, TikTok, and more with one login each. Every qualifying event fans out to all of them.
From then on, each captured conversion becomes one clean event, passes the consent and fraud gates, and is delivered server-side to every connected platform. You never wire a tag or a trigger.
Capture modes
The Event Manager offers four ways to capture a conversion. Use as many as you need.
| Mode | Type | What it captures |
|---|---|---|
| DataCops Pixel | Automatic | Finds the forms and buttons already on your site and captures every ad click ID on arrival. A real form submit becomes the conversion. Nothing to scan or set up. |
| Select manually | Point and pick | Point at any form, button, or page on your live site and name it. No code and no selectors. |
| Hosted form | Hosted | A form hosted by DataCops that carries first-party identity. Every submission is a Lead and comes with a risk score. |
| SignupCops | Signups | Captures signups the browser pixel cannot see, like Sign in with Google. Sent server-side and delivered as CompleteRegistration. |
What each goal sends
When you pick a goal, DataCops maps it to the standard event your ad platforms expect, so you do not have to know the exact event names.
| Your goal | Sends to your ad platforms as |
|---|---|
| Book a demo | Schedule |
| Signup | CompleteRegistration |
| Contact or lead | Lead |
| Purchase | Purchase |
| Add to cart | AddToCart |
| Something else | You choose |
Hosted forms always send as Lead. SignupCops always sends as CompleteRegistration.
DataCops vs server-side GTM
Same goal, very different amount of work.
- No container to host. DataCops runs first-party on your own domain. Server-side GTM needs a tagging server you stand up and maintain.
- No manual wiring. You pick a goal in plain language. GTM needs tags, triggers, and variables built by hand.
- Bot filtering built in. DataCops sits as a second layer behind Cloudflare and delivers only verified human events. GTM forwards everything.
- Consent built in. One banner choice drives both browser and server sending. GTM relies on a separate tool.
- It can wait. Because delivery is server-side, DataCops can hold a lead until your CRM says it is qualified. GTM fires in the browser at once and cannot wait.
- Track once, distribute everywhere. One captured conversion fans out to every connected platform, with duplicates removed.