Products
Offline conversion tracking
Most sales do not finish on the website. They close later, in your CRM, over the phone, or in the clinic. Offline conversion tracking sends those sales back to Meta, Google Ads, TikTok and LinkedIn, matched to the ad click that started them, so the platform learns from the deals that actually closed, not just the forms that were filled.
What offline conversions are
An offline conversion is a sale or a qualified lead that happens away from the website: a deal your sales team closes in the CRM, a booking taken by phone, an order paid in store, a subscription that becomes revenue weeks after the click. The person clicked your ad, but the money arrives later and somewhere else. Offline conversion tracking is how that later event gets reported back to the ad platform and tied to the ad that caused it.Why they matter
Ad platforms optimise on the conversions you send them. If you only send the form fill or the add-to-cart, the platform learns to find people who fill forms, not people who buy. When you send the real outcome, the closed deal or the paid order, the platform learns to find people who become revenue.
- Meta and Google bid toward your actual buyers, not your window shoppers.
- A lead worth $50 and a lead worth $12,000 stop looking the same to the algorithm.
- You can prove which campaigns produced revenue, not just clicks and leads.
The problem: by the time the sale closes, the click is gone
An offline sale is hard to report for two reasons.
- The click ID is lost. When a deal closes in your CRM a week later, nobody has the original ad click. Without it, an upload to Meta or Google matches poorly or not at all, and the conversion is credited to nothing.
- The manual paths are fragile. Exporting a CSV by hand, or wiring a raw Zapier upload, breaks quietly, sends unmatched rows, and has no view of what actually landed. Most teams either skip offline conversions or ship a version that barely matches.
How DataCops solves it
DataCops already saw the visitor when they clicked the ad and stored their ad click on a first-party, 400-day durable identity. So when the sale closes later, you send DataCops the outcome, matched by email or phone, and DataCops reattaches the original click before delivering the conversion server-side to every platform. The offline sale arrives with the same strong match data an on-site conversion would have had, not a bare row with nothing to match on.Connect each ad account once. Point your CRM, store, or a simple upload at DataCops. From then on, a sale that closes offline is sent as one clean, fully matched conversion to Meta, Google, TikTok and LinkedIn together.
Where the sale can come from
DataCops takes the offline conversion from wherever the sale is recorded, no developer needed:
| Source | When it sends |
|---|---|
| Your CRM | HubSpot, Salesforce and others, when a lead becomes a qualified or closed deal |
| Your store | Shopify and others, when an order is marked paid |
| Payments | Stripe and others, when a charge succeeds |
| Zapier, Make or a webhook | any tool that can send a row when a sale happens |
| A CSV upload | a spreadsheet of sales with an email or phone and a value |
Whichever source you use, the conversion follows the same clean path before it is delivered.
Supported platforms
One offline sale is sent to every platform you connect, each in its own format with the match key it needs:
| Platform | Matched with | Sent as |
|---|---|---|
| Meta (Facebook and Instagram) | fbclid, or hashed email and phone | Offline and CRM conversions via the Conversions API |
| Google Ads | gclid, gbraid, wbraid, or hashed email | Offline conversion import and Enhanced Conversions for Leads |
| TikTok | ttclid, or hashed email and phone | Offline events via the Events API |
| li_fat_id, or hashed email | Offline conversions for B2B lead gen | |
| Microsoft Ads | msclkid | Offline conversion import |
Matched to the original click
This is the part a manual upload cannot do. When the offline sale comes in, DataCops looks up the person on its 400-day durable identity by their hashed email or phone. If that person clicked one of your ads, whether on this device or an earlier visit, the original ad click, its first-party and edge-captured value, is attached to the conversion.
So an offline conversion that a CSV upload would have sent with just an email goes out with the ad click as well. Higher match quality, correct attribution, and a platform that can actually connect the sale to the campaign that caused it.
Clean before it sends
An offline conversion runs through the same delivery gates as an on-site one, so what you send is real:
- Deduplicated, so the same deal is never counted twice, even if your CRM sends it more than once.
- Consent-checked where required, so you only send what you are allowed to. See the consent manager.
- Bot and fraud filtered, so a fake lead never becomes an offline conversion. See bot and fraud detection.
- Sent with the real value and currency, so a $12,000 deal is reported as a $12,000 deal.
See what was sent, and why
Every offline conversion is logged, one record per platform: sent, skipped, or failed, with the platform's own reason and which detail it matched on. No more uploading a spreadsheet and hoping. You can see, per sale and per platform, exactly what delivered and why.
For agencies
If you manage many clients, offline conversions work the same across every client account under one agency login. Connect each client's CRM or store once, and their offline sales flow to their own ad accounts, matched and logged, with nothing to rebuild per client. See DataCops for agencies.